Provenance Erasure
Provenance meta-aggregator / Media and images

IPTC Metawatch

Media and imagesmonitoractive
IPTC Metawatch is a monitor from IPTC. The object it attaches provenance to: the lead photograph of a news article, as served to the reader.
Visit IPTC Metawatch ↗Run an erasure audit
a free, open monitor that checks every month whether more than 500 news publishers in 122 countries keep the credits, captions and rights information embedded in their photographs

In its own words: https://iptc.org/news/announcing-iptc-metawatch/, read 2026-10-29

What it carries

What receives provenancethe lead photograph of a news article, as served to the reader
Relations carriedcreation (creator); credit; rights (copyright); description (caption); data-mining preference (PLUS Data Mining); C2PA Content Credentials
Carrierembedded metadata (Exif, IPTC IIM and XMP) and C2PA manifests
Expresses · records · testsexpressesrecordstests
Operations testedpublication through a news site's pipeline (CMS, CDN, image optimisation) op
What survivedOctober 2026: 7.2% of editorial images carried a credit or copyright notice (IMATAG's 2018 test: 8%); 321 of 425 crawlable publishers kept none of the scored IPTC fields; 27 of 6,580 images carried a C2PA manifest op

op the operator's own statement · 3p a third-party account · obs our observation · rd our reading. Hover a tag for its quote; each opens below with its source.

Entity

Canonical nameIPTC Metawatch
Also known asMetawatch
Addresshttps://metawatch.iptc.org/
OperatorIPTC
Foundedannounced 5 October 2026
Kindmonitor
Unita news publisher, sampled each month through up to 20 recent articles
Lifecycleactive — announced 5 October 2026
Count508 news publishers in 122 countries (as of 2026-10) op
Cadencemonthly, on the first of each month
Data accessevery run published as open data
LicenceCC BY 4.0 (each run's data) op
Versions and datesannounced: 2026-10-05; run reported: October 2026; read: 2026-10-29
Observation2026-10-29: read

Relations

Part of

Neighbours

Evidenceevery field's quote, its source and the hash of the saved copy9
  • self description op
    a free, open monitor that checks every month whether more than 500 news publishers in 122 countries keep the credits, captions and rights information embedded in their photographs
    https://iptc.org/news/announcing-iptc-metawatch/ · read 2026-10-29 · saved copy sha256 0a7fea35f38f83bb…
  • count op
    On the first of each month our well-behaved crawler visits 508 news publishers in 122 countries, takes up to 20 recent articles from each, and reads the lead photograph of every article.
    https://iptc.org/news/announcing-iptc-metawatch/ · read 2026-10-29 · saved copy sha256 0a7fea35f38f83bb…
  • license op
    every run is published as open data under CC BY 4.0
    https://iptc.org/news/announcing-iptc-metawatch/ · read 2026-10-29 · saved copy sha256 0a7fea35f38f83bb…
  • retention results op
    In 2018 IMATAG found that 8% of editorial images carried a credit or copyright notice. Applying the same test to our October run gives 7.2%.
    https://iptc.org/news/announcing-iptc-metawatch/ · read 2026-10-29 · saved copy sha256 0a7fea35f38f83bb…
  • retention results op
    In the October run, 321 of the 425 publishers we could crawl, three out of four kept none of the IPTC fields we score on any image we sampled.
    https://iptc.org/news/announcing-iptc-metawatch/ · read 2026-10-29 · saved copy sha256 0a7fea35f38f83bb…
  • transformations tested op
    Stripping appears to happen in the publishing pipeline, which means that publishers can fix it.
    https://iptc.org/news/announcing-iptc-metawatch/ · read 2026-10-29 · saved copy sha256 0a7fea35f38f83bb…
  • c2pa op
    Leaving out IPTC’s own site, 27 of the 6,580 images we analysed carried a C2PA manifest
    https://iptc.org/news/announcing-iptc-metawatch/ · read 2026-10-29 · saved copy sha256 0a7fea35f38f83bb…
  • lineage note op
    Metawatch builds on IMATAG’s 2018 State of Image Metadata study and IPTC’s own prototype crawler from 2019
    https://iptc.org/news/announcing-iptc-metawatch/ · read 2026-10-29 · saved copy sha256 0a7fea35f38f83bb…
  • access limit op
    AP and USA Today began blocking automated access this month. It is a reminder that bot-blocking aimed at AI also shuts out research.
    https://iptc.org/news/announcing-iptc-metawatch/ · read 2026-10-29 · saved copy sha256 0a7fea35f38f83bb…
Negative tagswhat it is not2
  • NOT the 2019 IPTC social-media test: it measures news publishers monthly
  • NOT a C2PA verifier
Sourcesevery source read, with its date and hash1
Not yet checkedwhat remains to read2
  • the Metawatch site itself and its published run data
  • IMATAG's 2018 study

Cite this record

Lee Sharks, ed. "IPTC Metawatch." Provenance meta-aggregator, Provenance Erasure, compiled 2026-10-29. https://www.provenanceerasure.org/aggregators/iptc-metawatch

Record https://www.provenanceerasure.org/aggregators/iptc-metawatch · entity https://www.provenanceerasure.org/aggregators/iptc-metawatch#entity · the census as data

@misc{pe-iptcmetawatch2026,
  editor = {Sharks, Lee},
  title = {IPTC Metawatch},
  howpublished = {Provenance meta-aggregator, Provenance Erasure},
  year = {2026},
  note = {Compiled 2026-10-29; every field sourced and dated},
  url = {https://www.provenanceerasure.org/aggregators/iptc-metawatch}
}
Editor: Lee Sharks (ORCID 0009-0000-1599-0703). This page is the provenance meta-aggregator's record of the resource above: its reading and fields are ours, and each field carries its source, its basis and the hash of the copy read. Compiled 2026-10-29. CC BY 4.0.